Tui and First Choice.

Sunday, December 28, 2008
Posted by sato
0 Comments

A TV advert, designed to reassure public concerns over going on holiday, will be launched tonight by TUI.
The commercial is the first joint advertisement campaign between TUI's First Choice and Thomson brands, and has been produced to allay concerns following the demise of XL Leisure Group.Set in a retail shop, the advert features representatives of both First Choice and Thomson and delivers the message that they can offer free and impartial advice to all travellers, no matter who they have booked with.

 

The advert carries the tagline: 'Here to help' and will be on air for one week on both terrestrial and satellite channels during popular television shows like The Bill, X Factor and CelebAir. Andrew Laurillard, head of brand strategy, said: 'It is vital that consumers hear from industry leaders at times such as these.

 

With this new ad campaign, we are leading by example.'We are using the opportunity to talk to customers at the right time about the right things, with a view to adding value in these challenging times. 'It is essential that we are there to help, and part of that is reassuring people with practical advice as regards their holiday plans during this period of uncertainty.'

 

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)