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ASEAN Tourism - Striving for a new height
As one of the prioritized sectors, ASEAN tourism industry has been making significant contributions to the course of integration, strengthening exchange and consolidating peace in the region. 2009 will be the last year for ASEAN to achieve full integration in moving towards the realization of an ASEAN Economic Community. In order to bring into play its role, tourism should maintain the momentum for the new pace of sustainable development, to address newly emerging issues and challenges such as global climate changes and environmental degradation, to pave the progressive roads for future prosperity. In this regard, the theme for ATF 2009 ''ASEAN Tourism - Striving for a New Height'' is a reflection of the determination and dedication of ASEAN to the new initiatives that boost the ASEAN tourist brand image and promote ASEAN as a single tourism destination in this era of global competition.
The Theme and Logo of ATF 2009
As one of the prioritized sectors, ASEAN tourism industry has been making significant contributions to the course of integration, strengthening exchange and consolidating peace in the region.
2009 will be the last year for ASEAN to achieve full integration in moving towards the realization of an ASEAN Economic Community. In order to bring into play its role, tourism should maintain the momentum for the new pace of sustainable development, to address newly - emerging issues and challenges such as global climate changes, environmental degradation, to pave the progressive roads for future prosperity.
In this regard, the theme for ATF 2009 "ASEAN Tourism - Striving for a New Height" is a reflection of the determination and dedication of ASEAN to the new initiatives that boost the ASEAN tourist brand image and promote ASEAN as a single tourism destination in this era of global competition.
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